Built for both new stylists and seasoned pros, this workshop gives you full control over keratin smoothing so you can deliver safe, predictable results on real clients. Led by thick-and-curly specialist Lance McBrayer—Boston A-List “Best Hair Straightener” (3 years), former Elite Style Artist at Masello Salon Services, and senior Keratin Complex educator—you’ll master the when, why, and how behind today’s most requested smoothing services.
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Diagnose hair type, history, and structure (color, highlights, virgin)
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Hair and scalp health, contraindications, and setting realistic expectations
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High-impact consultations that win trust and reduce rework
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Sectioning and prep for consistent, even results
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Selecting the right smoothing system for each client
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Application workflow from start to finish (timing, passes, heat control)
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Dealing with adverse scenarios and corrective steps
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Working confidently on puffy, thinning, or damaged hair
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Aftercare plans that keep hair strong and frizz-free
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Cutting methods post-treatment (dusting, shaping, precision)
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Finish outcomes: super-straight, naturally smooth, curl-loosened looks
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Pricing, packages, renewals, and simple marketing that sells
Seats are limited. Register today to add keratin smoothing to your menu with confidence and keep clients coming back.